Kingfisher Airlines, Amex launch co-branded charge card
Kingfisher Airlines, Amex launch co-branded charge card
Liquor baron Vijay Mallya-promoted Kingfisher Airlines and American Express today launched India`s first airline corporate charge card program.
The card is targeted at the small and medium sized enterprise (SME) market.
The card will offer India-based companies an 8% rebate on Kingfisher Airlines air travel which is charged to the card and will also offer card members an exclusive membership upgrade within the Kingfisher Airlines frequent flyer program - King Club.
Vijay Mallya, Chairman and CEO, Kingfisher Airlines said, “The SME market is important to Kingfisher Airlines and we have worked closely with American Express to develop a compelling corpo rate product that provides exclusive benefits to both the company and its employees.“
Kingfisher already has a co-branded card with ICICI Bank. Mallya said the ICICI Bank co-branded card is more consumer-focused, while the American Express card would be corporate-focused.
