RCom works out strategy to counter TRAI`s DNC rule
RCom works out strategy to counter TRAI`s DNC rule Reliance Communications (RCom) has started mobile advertising to face the `do-not-call` (DNC), rule by Telecom Regulatory Authority of India (TRAI), reports Business Standard. >DNC rule seeks to put an end to the unsolicited telemarketing calls.TRAI had sought setting up of a National Do Not Call (NDNC) registry, which would check unsolicited calls after 45 days of registration. Apart from calls, unsolicited SMSes and mailers to sell products and services were also banned by the TRAI. The company has set up a mobi-marketing unit and initiated talks with leading financial service companies in the country to tap the Rs 10 billion telemarketing industry. RCom has set up a platform that enables “cold calls“ to users, without intrusion. The suite generates a lead through mobile advertising that could be followed up by companies. The suite wo uld register the number of the user and time spent on the particular advertisement, before gauging his interest and sending the data to the advertiser. The product was tested for ING Vysya Bank, and sources said it had generated over 40,000 qualified leads in 10 days. The company has a pan-India telecom infrastructure and a state-of-the-art mobile platform. RCom is also believed to be in talks with retail banks, mutual funds, credit card and general and life insurance companies to rope them in as clients.
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Shares of the company closed up Rs 26.25 , or 4.48%, at Rs 611.9. The total volume of shares traded at the BSE was 3,153,016.( Monday ).
