IPL ground sponsorship to cost $8 mn next season

Riding on the IPL hype, the Board of Control for Cricket in India (BCCI) has hiked sponsorship fees for ground sponsors to $7-8 million annually for a five-year period for the IPL’s second season. This is against the $5-5.5 million it charged for ground sponsorship rights in the first season. Sources told   ET   that three slots for ground sponsorship are available for the second season.

“The IPL management is in talks with players in the insurance, retail and automobile sectors, in addition to few other categories,” said a source. All slots will be sold for a five-year period.

IPL CEO Sundar Raman told ET : “Discussions are on with various companies for additional ground sponsorship slots. All deals will be struck for a five-year period.” World Sports Group president (South Asia) Venu Nair said: “Given the huge interest IPL has generated, a whole lot of companies have evinced interest in associating with the league.