Handset maker Nokia and IT hardware firm HCL Infosystems plan to set a joint venture (JV) to sell value added services (VAS) and 
entertainment content for mobile devices directly to consumers. The JV is subject to regulatory approvals and is expected to take off later this year.

“An important part of our future distribution strategies in India is that we want to ensure that our value added services and entertainment offerings are readily available to all consumers,” Nokia India VP and managing director D Shivakumar said.

Nokia has announced its internet services strategy globally under the brand name Ovi with specialised offerings in music, navigation, games and livelihood enhancing services for the semi-urban and rural population in the form of Nokia Life Tools.