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Two new teams are set to enter IPL in 2011.
Many Businessmen , Celebrities are planning to bid for teams .
Valuations for IPL teams have already topped. Bidding for teams will start soon in few weeks.

Business groups in fray for IPL 2011 Auctions are,

Hero Honda
Sahara
Poonawala
Anil Ambani

The base price for the two new teams has been set at $225 million.

IPL 2010 Auction results are out.
Here is the list of players. check out

IPL 3 Auction results

Check the information in the link given above.

how many are going to watch ipl this year

IPL ground sponsorship to cost $8 mn next season

Riding on the IPL hype, the Board of Control for Cricket in India (BCCI) has hiked sponsorship fees for ground sponsors to $7-8 million annually for a five-year period for the IPL’s second season. This is against the $5-5.5 million it charged for ground sponsorship rights in the first season. Sources told   ET   that three slots for ground sponsorship are available for the second season.

“The IPL management is in talks with players in the insurance, retail and automobile sectors, in addition to few other categories,” said a source. All slots will be sold for a five-year period.

IPL CEO Sundar Raman told ET : “Discussions are on with various companies for additional ground sponsorship slots. All deals will be struck for a five-year period.” World Sports Group president (South Asia) Venu Nair said: “Given the huge interest IPL has generated, a whole lot of companies have evinced interest in associating with the league.

India Cements breaks even in IPL!

At least one franchisee of the India Premier League (IPL) has crossed break-even numbers even as the inaugural 45-day, 59-match cricket tournament, launched by the Board of Control for Cricket in India (BCCI), wound to a close last week.

India Cements Ltd (ICL), owner of the Chennai Super Kings franchise that was runner-up in the trophy final, has made a marginal profit beating its own expectations by a year.

ICL had bid $91 million or about Rs 360 crore for owning the Chennai Super Kings team over a 10-year period

When the concept took off about four months ago, India Cements had expected that the actual break-even may happen in the second or third year. Unexpectedly, the cash registers have been ringing from the word go.

A consultant to the IPL had said that to do well, IPL had to “get eyeballs on the screen and bums on the seats!” That was a cheeky reference to television advertisement revenue and stadium collections. If the initial figures are any indication, they seem to have done just that.

Speaking on its successful run in the maiden edition of the IPL, Rakesh Singh, Joint President, (Marketing), India Cements, said ICL had spent about Rs 70 crore on the whole exercise so far. This included Rs 36 crore as franchise fee, Rs 24 crore for administration and players and staff salaries, and another Rs 10 crore for advertisements and promotions.

The revenue came mainly from the central pool (distributed by BCCI/ IPL), sponsors and gate collections. The popularity of the team and the game itself had seen gate collections at the M A Chidambaram stadium exceed Rs 13 crore.

Merchandising

The company is also hoping to get into merchandising in order to monetize the gains that the concept of IPL has made so far. “We hope that about 6 to 8 per cent of revenues should come out of this stream,” Singh said.

The company realised the potential after spectators lapped up team colour jerseys (yellow) for various matches. In sharp contrast, Reebok, one of the manufacturers of these jerseys, was able to sell barely a handful of India colours (blue) at the time of One-Day International matches featuring the national team.

Pepsi will be the official beverage of the lucrative Indian Premier League (IPL) for five years and the deal with the soft drink giant has been struck at $12.5 million.

Well-placed sources in the IPL said only the eight franchise owners would benefit from the deal.

Pepsi, which has a long association with Indian cricket, has been the main sponsor of India’s domestic tournaments for several years and has also been associated with the International Cricket Council (ICC) as its global sponsor.

A significant part of the deal is that the eight franchises – Mumbai, Delhi, Kolkata, Bangalore, Chennai, Mohali, Jaipur and Hyderabad – will be the direct beneficiaries of the money accruing from the sponsorship

“Pepsi will pay $2.5 million each year and, importantly, the entire income from this deal will go to the eight franchise owners,” according to the IPL sources who did not wish to be identified.

In other words, each franchisee stands richer by $312,500 per year.

The team owners benefiting from this deal are Mukesh Ambani’s Reliance, which bought Mumbai team for $111.9 million, Deccan Chronicle (Hyderabad, $107.01 million), Vijay Mallya’s UB Group (Bangalore, $106 million), India Cements (Chennai, $91 million), GMR Holdings (Delhi, $84 million), a consortium led by Preity Zinta (Mohali, $76 million), Shah Rukh Khan’s Red Chillies (Kolkata, $75.09 million) and Emerging Media (Jaipur, $67 million).

The Twenty20 tournament, comprising 59 matches, will be played over 45 days starting April 18. Matches will be telecast live on SET Max, which along with World Sports Group paid $1.026 billion to get the television rights for 10 years